EST. 2026 · ZÜRICH, SWITZERLAND  
EN DE IT
About · The studio

A senior partner.
Built for the work.

TBON is a small, deliberate studio in Zürich. Senior people, integrated practices, accountable delivery. No layers, no juniors, no work delegated to subcontractors who never met you.

The name

TBON stands
for The Best Or Nothing.

It's the standard we hold ourselves to — and the filter we use on every brief that comes in. If we can't do it well, we don't do it. If we can, we do it as well as anyone in Switzerland.

The founder

Sat on both
sides of the table.

TBON is founded by Elizabeth Reale. Career arc: started as a model, worked her way to talent management, then to operations, and finally to founding a studio of her own.

Years on every side of the brand-creator table — in front of the camera, behind the booking, inside the operations. She's lived the brands she now works with.

PHASE · 01

Model

Front of camera

Ten years working with major brands. Watched the marketing happen from the inside.

PHASE · 02

Talent

Booking & curation

Behind the scenes: managing castings, brand relationships, booking pipelines.

PHASE · 03

Operations

Running the show

Operations lead for international productions. Logistics, contracts, team coordination.

PHASE · 04

Founder

TBON · 2026

Started TBON to build the kind of studio she wished existed for the brands she worked with.

How we operate

Five principles.
No exceptions.

P · 01

Senior, always.

Every brief is handled by people with at least 8 years in their craft. No junior pyramids, no delegation chains. The person you brief is the person doing the work.

P · 02

Integrated, by default.

Brand, growth, tech, advisory — under one roof, talking to each other. No "marketing agency vs IT agency vs strategy consultant" silos.

P · 03

Honest, even when uncomfortable.

We'll tell you when an idea is bad, when a budget is wrong, when we're not the right fit. Trust is non-negotiable.

P · 04

Quality over volume.

Three new partnerships per quarter. Capacity is finite by design — it's how we keep the standard high.

P · 05

The best, or nothing.

The motto isn't a slogan. It's the daily filter. If we can't do it well, we don't do it. If we can, we do it as well as anyone in Switzerland.

The studio

Zürich-based.
Globally connected.

Headquarters in Zürich. We work with clients across Switzerland, the EU, and the UK. Three working languages: English, German, Italian.

LOC · 01

Zürich HQ

Hädrichstrasse 13

8047 Zürich, Switzerland

LOC · 02

Languages

EN · DE · IT

All client work in three languages, native level.

LOC · 03

Markets

CH · EU · UK

Switzerland, European Union, United Kingdom.

LOC · 04

Founded

2026

TBON GmbH, registered in Zürich.

Want to work together?

Got a brief?
Let's talk.

Tell us what you're working on. If we're the right partner, we'll book a session.